Operator-led by default
We prefer businesses where execution quality matters more than pitch quality. Good operators, clear accountability, and simple economics win.
Operator-led holding company
Cash flow businesses.Built with leverage.
BIJI Labs LLC is the holding company behind service businesses, talent platforms, and consumer brands operated by DJ Kim and Ben Deckey. We use AI, offshore talent, and disciplined marketing to build practical companies that compound.
Current playbook
Small team. High leverage.
BIJI compounds by combining AI, offshore teams, and disciplined marketing inside businesses where execution quality matters.
- AI for research, automation, and operational leverage
- Offshore teams across South Africa, the Philippines, and Latin America
- Performance marketing, SEO, and systems-driven growth
- Cash flow first, narrative second
3
businesses exited
8
active brands and builds
11
ventures to date
2
founders
Approach
We build around leverage, not headcount theater.
BIJI works best in markets where process quality, talent arbitrage, automation, and distribution discipline can create better economics than brute force hiring.
Global talent as leverage
BIJI repeatedly builds with offshore teams where timezone fit, communication quality, and cost structure create durable operating advantage.
AI where it removes drag
We use AI to compress research, automate low-leverage work, and improve speed across marketing, support, QA, and back-office systems.
Selective offer
AI systems for operators.
BIJI advises on practical AI systems for service businesses and lean teams. We focus on workflow design, automation, and implementation that changes how the business actually runs, not another deck of recommendations.
Workflow audit
Identify repetitive work, bottlenecks, and places where AI can remove drag immediately.
Implementation
Design and deploy lightweight AI systems, automations, and operating procedures around them.
Operator handoff
Train the team, document the process, and make the system usable without constant founder intervention.
Portfolio
Built to own, operate, and compound.
The current BIJI portfolio spans exits, operating brands, and new bets in categories where systems and distribution matter.
BIJI currently operates 8 active brands and builds across staffing, consumer products, healthcare workflows, and AI-enabled operations.
Realized outcomes
Exited and sold
Operating today
Consumer brands
Operating today
Service businesses and talent platforms
Cherry Assistant
Offshore staffing and recruiting focused on South Africa and the Philippines.
HireSava
Direct access to South African virtual assistant talent for executive, sales, and admin support.
DocketHire
Legal virtual assistants, paralegals, and remote staff built specifically for law firms.
LavaStaff
Latin American virtual assistants for businesses that need cost-efficient remote support.
Incubation
Building next
Founders
Built by operators.
DJ drives go-to-market and operating leverage. Ben drives systems, product, and technical execution. Together they build businesses designed to scale with clear processes and durable economics.
Co-Founder
DJ Kim
Operator-first execution across staffing, services, and cash flow brands.
DJ leads the operator side of BIJI: identifying practical opportunities, shaping go-to-market, and building teams around real leverage. His work sits at the intersection of staffing, services, ecommerce, and businesses that scale through better systems rather than bigger overhead.
- Co-founder of Cherry Assistant
- Built and sold three businesses
- Uses offshore talent and AI as operating leverage
Co-Founder
Ben Deckey
Systems, product, and technical infrastructure behind the portfolio.
Ben leads systems, product, and technical execution across BIJI. He builds the workflows, tooling, and platform infrastructure that let portfolio companies scale with cleaner operating models and less internal drag.
- Co-founder of Cherry Assistant
- Drives systems, automation, and platform architecture
- Master's degree in computer science from Brown University
Contact
Talk to BIJI directly.
For partnerships, acquisitions, remote talent, or the operating model behind the portfolio, reach out directly.
Direct line
hello@bijilabs.comBIJI works across staffing, ecommerce, compliance, and AI-enabled operations.